Hi my name is Adriana Herrera. I’m a data-driven entrepreneur. I like to build companies that can create positive systemic change. I’ve founded two technology companies, a consumer facing recommendation engine for sustainable shopping, FashioningChange (launched on TechCrunch), and a big data competitive analytics company, GrandIntent (incubated by MuckerLab, a tech accelerator ranked in the top 3 accelerators in the nation). Now I play by helping startups craft their story, acquire customers, and build product through TapAloha, and by building side projects like AlohaIke. I’m always tinkering. It’s a blessing and a curse.
I taught myself to code while drinking wine one summer. I wear stilettos and have a closet full of dresses I love! I’ve raised money. I’ve hired and fired people. I’ve been featured in top international media and have written columns in publications like The New York Times. I was named a Top 20 Latino Innovator by NBC/ NBC Latino. Yes, I’m Mexican. I’m very proud of my heritage and the amazing cooking skills passed down to me by my mother and abuelita. I have opinions and believe sharing differing viewpoints can create wonderful unexpected results.
Getting spreadsheets of data makes me incredibly happy (it’s almost weird). Sometimes I find being a tech entrepreneur makes me an outcast, it can be lonely. I believe business can change the world and that I’m one of the lucky few that gets to try and make a difference.
I love learning and solving puzzles. Some people watch TV in their spare time I like to build side projects that allow me to keep my coding and marketing skills fresh. I’m currently hacking on ideas in Skills Based Learning, Cannabis, Marketplaces, Online Privacy, People-First Marketing Tech, Big Data/ Big Data for Social Good, and Sustainable and Fairly Made Products.
Silly facts…When I was nine I was named ‘Tetris Champion of San Diego’ and had an exhibit in the San Diego Art Museum (I think I may have peaked in life at the age of nine, lol).
Seeking out new ways to do things is fun to me. I enjoy reading blogs. I’ve found that most of the blogs I read are written by men so I thought I’d start my own, OpenBubbles. I’ll write about what I know… building a startup, PR, marketing, data, social enterprise, and developing product. From time to time I’ll include posts about style, sustainability, social entrepreneurship, and organic cooking.
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